The Software Engineers Dream

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Take your engineering project from zero users to profitable product in less than 30 days

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How Software Engineers Build Profit

Learn how to take your engineering project from zero users to profitable product with our developer-focused training for effective product marketing.

🛠️ Engineer-focused

This course was written by an engineer, for engineers. It's designed to be rational and pragmatic.

💩 Cut the cr*p

There's so much talk in the marketing space. This course shares what's actually worked and gives you actionable steps to market your product.

Where do I even start?

When you approach marketing as a software engineer it can be frustrating, or even scary to think of putting on that marketing hat; a daunting task to compete against bigger companies and twitter hotshots who have marketing down.

Frustrating when you're starting out trying to market something you built
  • Fill in gaps in knowledge
  • Empower your Development

See the Course Outline

Become a Double Threat

Software Engineering will probably always be your main skill, but learning to wear the marketing hat here and there will pay massive dividends in your career, business, or project.

Even just knowing the basics is massive leverage.

+ Make money from your software
+ Feel comfortable marketing
+ Be a profitable solopreneur

Become a double threat: Software Engineer Entrepreneur

Learn how to make profit from your project

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    Get a $100 discount right now

    We're opening the course to our first group of students this month, and those who get in early, save $100. (Usual price $150, limited offer price $50.)

    Learn what you need to know to market your first product profitably.

    Develop your own system for marketing that doesn't take forever to work.

    Integrate marketing into your development flow to leverage your engineering.

    The Course Outline

    Easy to follow lessons on marketing

    A no-nonsense Course

    With so many other demands on your time, it can be difficult to devote the necessary time and energy to marketing. I've taken all of the wins I've had marketing software projects, (producing over $1m in revenues), and distilled it down.

    Learn what you need to in just 2 hours:

    1. Fundamentals (Prerequisites)

    Learn the fundamentals of why we market, what marketing is to your business, and how 'everything is marketing' applies to marketing software projects.

    3 lessons

    2. Pre-System Prep

    Crystallise your audience, define your tribe. Learn how giving value up front instills trust, and which metrics matter.

    3 lessons

    3. Systematic Marketing

    Build your own systematic approach to marketing, learn how to market while you develop, and build your own trust flywheel.

    3 lessons

    4. Go Mode & Bonus Lessons

    Get going making your foundational marketing layer with free marketing options, and 4 bonus lessons.

    5 lessons

    Have any questions?

    Frequently Asked Questions

    Who is this course for?

    Software Engineers who make cool products/projects and want to make money selling them.

    Why is it so important to learn to market?

    Not all engineers can do it.

    But the best autonomy/job security today is based on being able to make and market. It's never been more important to be a part of the "creator economy".

    Who are you, why should I listen to you?

    My name is Woody Hayday. Software I've built has generated $1m+ in revenue, (15~ products launched). I've had two exits, most recently ZBS to Automattic, and I've mentored others who've successfully built software to replace their 9-5's.

    You totally do not have to listen to me, but the autonomy gained from building software and selling it has been the most impactful thing I've done in my working life.

    How long will it take me to complete the course?

    This course is designed for software engineers to spend around 2 hours learning time. There are action points and study options (e.g. bonus lessons) which you may want to apply to your product/project which you could spend longer working on, but the core course should take around 2 hours.

    Will this help me compete with larger businesses?

    In brute-force dollar spend it will always be hard to compete on playing fields like Ads. This course is designed to help you get traction in your niche, to take actionable steps to move the needle.

    Starting out it's probably not viable to attack a market the same way a multi-national does, but by shrewd marketing, one day you may well get there. Also, in today's "creator economy" the rules have changed somewhat. Authenticity counts, and you've got it, because you're the engineer behind the product!

    What will I learn on this course?

    My aim with this course is to give you the core context of marketing software products online. To give you the map which you can follow - and guide you to making your own systematic approach to marketing while building software which fits you. You can read the course outline above.

    Is it expensive?

    No. The course is $150.

    Does the course come with email support or mentorship?

    Nope. The course is self-guided; you can step through it at your own pace. You'll have access for life, but it's not viable to provide support to all students. Select mentorship may be available at a later date.

    How long can I access the course for?

    It's lifetime access. For as long as you want you can come back to the platform and re-watch the lessons. I will update the course and add new lessons as needed.

    How do I enroll?

    Click the pre-order button at the bottom of this page here.

    As engineers we tend to suck at marketing

    Developing is easy. Making the world care can be hard. The good news it's a learnable skill and it's approachable in a rational way, just like software engineering.

    Software Engineer Entrepreneur course

    Viva #buildinpublic!

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